NIL Athlete Marketing Agency

We turn athletic talent
into brand deals

Korova Group connects university and college athletes across North America with paid brand partnerships — handling everything end to end.

Work With Us How It Works
D1–D3 Athletes We Represent
End-to-End Deal Management
North America Our Reach
About Us

Built for athletes.
Built for brands.

Korova Group is a NIL athlete marketing agency based in Ontario, Canada. We connect university and college athletes across North America with paid brand partnerships.

We handle athlete sourcing, brand outreach, deal negotiation, and campaign execution — so athletes can focus on their sport and brands get campaigns that actually convert.

No fluff. No middlemen. Just real deals for real athletes.

01
Athlete First
Every athlete deserves to monetize their hard work, regardless of sport or follower count.
02
Brand Results
We match brands with athletes whose audiences genuinely care — not just follower numbers.
03
Full Service
From first pitch to final payment, we handle every step so neither side has to.
What We Do

Everything a deal needs,
handled.

Athlete Sourcing
We identify and recruit college athletes across North America whose audience aligns with your brand.
Brand Outreach
We pitch athletes to brands with targeted outreach campaigns — finding the right match for both sides.
Deal Negotiation
We handle all negotiation, pricing, and contract terms so both sides get a fair deal.
Campaign Management
From content briefs to approval and posting schedules — we manage the full campaign lifecycle.
Payment Processing
We collect brand payments and distribute athlete earnings — fast, transparent, and hassle-free.
Performance Tracking
We report on campaign metrics so brands know what they got and athletes build their track record.
The Process

Simple by design.

Four steps from first conversation to a live, paid campaign.

01
We Sign the Athlete
Athlete joins our roster at no cost. We collect their stats, content style, and brand preferences.
02
We Pitch to Brands
We run targeted outreach to brands that match the athlete's audience and image.
03
We Close the Deal
We negotiate terms, confirm deliverables, and lock in payment before any content is created.
04
Campaign Goes Live
Athlete posts, brand gets content, everyone gets paid. We handle reporting.
Who We Work With

Two sides. One deal.

Athletes
University & College Athletes
We work with D1, D2, and D3 athletes across North America who have an engaged following and want to monetize their personal brand through real paid partnerships.
  • Any sport, any division
  • 2,000+ followers on any platform
  • Consistent content presence
  • No prior brand deal experience needed
Brands
Consumer Brands
We work with supplement, apparel, lifestyle, tech, and wellness brands looking to reach college-aged audiences through authentic athlete partnerships at accessible price points.
  • Supplement & nutrition brands
  • Athletic apparel & gear
  • Lifestyle & wellness products
  • Apps, tech & digital products
Get in Touch

Ready to make a deal?

Whether you're an athlete looking for brand deals or a brand looking for authentic college athlete partnerships — we want to hear from you.

Reach us at partnerships@korovagroup.com Email Us Now